THE NEW BIG THING

Artificial Intelligence Will Create Content It’s no secret that we need to start catering to artificial intelligence within our content, but very soon, we could see artificial intelligence actually create the content that we upload onto our sites and social media accounts. Currently, some businesses are trialing utilising artificial intelligence to produce posts and simple stories, typically relating to data like sports results or stock market updates. Sites like Yahoo, Fox and Associated Press have been utilising this kind of automation for quite some time, but could this become a standard part of the future of content? The answer is, simply put, yes. Of course, there are a number of factors that need to be taken into consideration and not all content will benefit from this kind of production method. For standard updates and news stories, automation can help brands stay ahead of their competitors, but for longer, more in-depth and valuable pieces, the human touch will likely always remain the better choice. Google favours real content that exercises expertise, authority and trustworthiness and with user experience at the forefront of their content marketing guidelines, artificial intelligence still has some way to go before it’s likely to take over completely.